How to Start a Podcast
So, you want to start a podcast?
You have an idea and want to meet people in the industry, grow your brand, and talk about something that's interesting to you... all while simultaneously marketing your business. Well, the best way to accomplish all of these goals at the same time, is by starting a podcast.
Maybe it's a topic you are passionate about, or a subject matter you feel that isn't already a podcast out there. Or even if there are other podcasts out there with a similar topic, don't let that stop you!
Let's get started!
First things first, you need a microphone
Don’t even think about just using your computer’s mic. Buying a quality microphone will make your podcast sound less like a high school english project and more like a professional radio show. Now there is so much information out there on microphones, and it can be extremely overwhelming. On critical feature in a podcast microphone is its capability for directional recording. A directional microphone records sound only from one direction. This will help reduce white noise and background noise while recording.
The major two categories of microphones are Condenser and Dynamic. You can read about all of the technical differences between the two microphones, but in short, Condenser microphones are typically more sensitive and tend to have a fuller richer sound than a Dynamic mic. This can be good and bad: if you have a lot of noise in your house like air conditioning, dishwasher, fans etc. a condenser microphone will pick those noises up. On the other hand, if you have a nice quiet space, this microphone can really produce a quality sound.
Next up, you need recording + editing software
There are all sorts of podcast recording software out there. Depending on what type of podcast you are going to do, you can go a couple different directions. If you are chatting on your own about a topic, I'd recommend Audacity. It's a simple and free tool to edit sound clips. Honestly, you can get away with using Garageband and sometimes I even use Adobe Premiere Pro. I know I’m not editing video footage, but I am comfortable editing in that software, so I just edit the sound there and export it as an MP3 file. It works! Just use what is comfortable for you, or if you don’t know any software, YouTube videos are extremely helpful for learning the basics and even expert tips on editing.
However, if you are doing more of an interview style podcast, I recommend interviewing over Skype and purchasing Ecamm Call Recorder. It is the simplest way I've found to be able to chat with other industry professionals and have it recorded. The positive of this software is its convenience and simplicity. The downside of recording over skype is, the quality. If your guest is recording into a cheap microphone, or headphones the sound quality of your podcast will suffer. Nothing beats the sound quality of recording guests in the studio, but if you are recording from different locations, this software Ecamm Call Recorder is simple, easy and convenient.
Decide where to host your podcast
Before you go to upload your podcast to iTunes or Stitcher, you need to find a place to store your podcast audio files. There are countless podcast hosting servers out there, but the most common are Soundcloud, Libsyn, and Blubrry. These are usually as simple as uploading an audio file from your computer to the server. Most of the hosting sites have tiered options based on how much content you plan to upload. With Soundcloud for instance, the first 180 minutes of uploads are free. So if you know you are uploading less than 180 minutes, this is a great free option. Soundcloud Pro ranges from $7-$15 per month. Libsyn ranges from $5-$75 per month. Blubrry ranges from $12-$80 per month. There are others out there too!
Create a logo!
This was the fun part (for me atleast): putting together a logo that suits your new podcast. Get creative with it! I recommend using Canva or Photoshop and putting together a graphic that stands out and suits you. Be sure to browse the iTunes feed if you are lacking in inspiration.
Upload to Itunes, spotify, or stitcher.
Once you have your audio files hosted somewhere, you can can upload the RSS link to where ever you want to have your podcasts out for public consumption. You can find the RSS link wherever you host your podcast. I had several issues with this at first, but all you need to do is to login here with your account and submit your RSS link. Once your RSS link is submitted it may take a few days for them to approve and publish your content.
And that's it! Now sit back, admire your work + share it with everyone you know! Send it my way too! I'd love to take a listen.
Be sure to take a listen to the Corduroy Company Podcast.